Think of it this
way: For a physical store, the design is
your impressive storefront that entices people to come inside and check your
items for sale; but the copy is your experienced salesperson who makes an offer
they can’t refuse, because it’s just that great of a deal. In the internet
however, you don’t have any physical employees to guide users—which means that
your static copy is all you have to
make or break a sale. A high-end design will make them think “this is
impressive and professional, these people really know how their stuff” while a
strong sales copy will make them go “they make perfect sense; I should buy this
product now.” Design and copy go hand in hand in compelling customers. Experienced
copywriters boost the design of your website, maximizing its potential for
success. In fact, our design team and copywriters work best together because
they combine ideas and perspectives to enhance the user experience for your
clients.
A website is the
most effective marketing tool being used by big and small businesses today,
because they know that 78% of Internet users conduct product research online.[1] And if you’re really serious about making big
bucks on the internet, then you should know a truly effective website is 60%
design and 40% copy, a not-so-secret standard within the online advertising
industry. It’s not enough that you impress your visitors with a professional
design. A copywriter makes sharper sales-focused copy, and plans the proper
placement of call-to-action buttons that lead them to registering on your site
OR purchasing your products. A call to action is the single most important
thing in a website, because it should be the first thing visitor’s click and
takes them directly to the most important page in your site: the sign up or the
products page. Our copywriters guide the designers on where to place these call
to action links, thus helping the design website as functional and
customer-friendly as possible.
We have created
copy for the manufacturing, apparel, banking, health, social networking and
various e-commerce businesses from the U.S., Europe, and Australia. Our
copywriters do extensive research on your industry and your target market. We
make your existing copy marketable and credible; and by establishing your
credibility you gain their trust and make a sale.
“It’s just writing, right? Hey, I can do it. I didn’t ace my High
School English test for nothing.”
We know that you
think it’s a piece of cake to write your own web content for your site. Not to
mention that you also believe that you know your business better than anyone
else. Really, no one’s arguing with you there. However, when it comes to
actually MARKETING your business on the internet…well, that’s a completely
different ballgame. There are different rules when it comes to writing content
online, and that’s where a professional copywriter comes in to make your text
marketable and appealing for your target audience.
Only an
experience copywriter knows where to place text to direct customers to the
right pages, how to word them and make them creative and striking, and how to
fit the right amount of words in your homepage. This is important to note
because the homepage is the most important part of a website: it can literally
make-or-break a sale: whether your visitors will stay or click the back button.
Bottomline is,
it’s all about compelling the right kind of visitors and making them move
towards your website’s offer. If you’re really serious about your company
branding and giving a strong and clear message, then a copywriter will work on
your text to boost your website’s design and usability.
For inquiries on
how to get professional copywriter for your website, please e-mail
hello@mindblowcreatives.com.
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